Simple is hard. Easy is harder. Invisible is hardest.
Jean-Louis Gassée, 2008
a life without commitment is a life spent hugging the X-axis
Anonymous
Choice no longer liberates, it debilitates. It might even be said to tyrannize
Barry Schwartz, author of The Paradox of Choice
Choice no longer liberates, it debilitates. It might even be said to tyrannize
Barry Schwartz, author of The Paradox of Choice
IC = P + M (interaction cost = physical + mental effort). It’s not worth reducing P by a small amount if the corresponding M becomes much larger.
Aurora Harley, NNG
The highest cost is Opportunity Cost
Eric Schmidt, How Google Works
If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.
Albert Einstein
Don’t Prioritize Efficiency Over Expectations
Aurora Harley, NNG
We aim to make mistakes faster than anyone else
Daniel Ek, Spotify.
Writing satire feels a bit like trimming a bonsai tree with a machete
Jessica Powell, Google
The brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who don’t want it badly enough. They’re there to stop the other people
Randy Pausch, The Last Lecture